eBay Management
eBay is not a smaller Amazon. Search works differently, the seller standards are stricter about dispatch and tracking, and buyers expect a level of direct communication that Amazon deliberately suppresses.
We run eBay stores end to end — listings, promotion, fulfilment and account standards — for sellers in the UK and US.
What is different about eBay
Best Match
EBAY'S SEARCH RANKING
Driven by relevance, sales history on the listing, item specifics completeness, price competitiveness including postage, and your seller standing.
Item specifics matter far more than most sellers realise. Incomplete specifics limit which filtered searches you appear in at all.
Seller standards
THE MONTHLY EVALUATION
Late dispatch rate, tracking uploaded on time, cases closed without seller resolution, and defect rate. Falling below standard means reduced visibility and higher fees.
Top Rated Seller status is worth real money in fee discounts and search placement, and it is lost more easily than it is won.
What we manage
- Listing creation and item specifics
- Best Match and title optimisation
- Promoted Listings Standard and Advanced
- Pricing and Best Offer strategy
- Multi-variation listing structure
- Dispatch, tracking and late-dispatch prevention
- Returns, cases and INAD disputes
- Feedback and defect management
- eBay Stores subscription and category setup
- Cross-border and international postage settings
Promoted Listings Advanced runs on cost-per-click, while Standard takes a percentage of the sale. On thin-margin lines the difference between them decides whether promotion is worth running, and it is worth modelling per listing rather than picking one and applying it everywhere.
How we work
Audit the store
Seller standards, defect sources, item specifics completeness, listing quality, promotion spend and the fee position. Standards problems come first because they suppress everything else.
Fix the listings
Titles built for Best Match, item specifics completed properly, photography and description improved, and multi-variation listings restructured where they are splitting sales history.
Get the operations right
Dispatch inside the stated handling time, tracking uploaded before the deadline, and returns handled without cases escalating. This is what protects Top Rated status.
Promote deliberately
Promoted Listings applied where the margin supports it, at a rate set against the item's economics rather than a blanket percentage.
UK and US eBay
eBay UK remains a genuinely large marketplace with categories where competition is far softer than on Amazon — parts, industrial supply, refurbished goods and used equipment in particular. For sellers already running Amazon, an eBay store is often the cheapest incremental channel available, because the stock and the operation already exist.
We also work with sellers running eBay as their primary channel, including businesses where Amazon is not viable because of category restrictions or brand controls.
Common questions
Can you manage eBay alongside my Amazon account?
Yes, and most of our eBay clients run both. Sharing stock between channels needs the inventory position managed carefully so neither channel oversells, and that is part of the work.
Do you handle order fulfilment?
We manage the process — dispatch deadlines, tracking upload, carrier issues and buyer communication. Physical picking and packing is done by you or your fulfilment partner.
What if my seller standards have already dropped?
The evaluation runs monthly and looks back over a rolling period, so recovery takes time and there is no shortcut. We identify the defect sources, stop them, and manage the account through to the next evaluation.
Is eBay worth it if I already sell on Amazon?
Often, but not always. It depends on your category and margin, since eBay's fee structure and buyer expectations differ. We will give you a straight answer on your specific catalogue rather than a general yes.
Do you work with used and refurbished stock?
Yes. eBay is considerably better suited to used, refurbished and open-box inventory than Amazon is, and it is one of the more common reasons sellers come to us for eBay specifically.
Get your eBay store looked at properly
Send us your eBay store link. The audit comes back as a video covering your seller standards, listing quality and where the visibility is being lost.