Amazon Account Management
Most Amazon accounts do not fail because of one bad decision. They drift: a metric slips, a listing gets suppressed, a case sits unanswered for three weeks, stock runs out in the middle of a good month. Nobody owns any of it.
Account management is the job of owning all of it. We run Seller Central or Vendor Central day to day, keep the account inside Amazon's rules, and make the decisions that need making before they become problems.
What account management actually covers
The phrase gets used loosely. Some agencies mean a weekly report. Some mean answering your emails. Here is what we take responsibility for when we run an account.
- Seller Central and Vendor Central operation
- Account health and performance metrics
- Policy compliance and appeal handling
- Case management with Seller Support
- Listing creation, fixes and suppressions
- Catalogue and variation structure
- Inventory planning and restock timing
- FBA fee, dimension and measurement disputes
- Buy Box and pricing oversight
- Reimbursement and lost-inventory claims
- Reporting on what changed and why
- Escalation when standard support fails
We do not take over an account and go quiet. You get a named person, a shared view of what is being worked on, and a straight answer when something is not working.
The three things that decide whether an account is healthy
Nearly every account problem we inherit traces back to one of three areas. They are worth understanding before you hire anyone, because they are what you should be asking about.
Account health
METRICS AMAZON WATCHES
Order defect rate, late dispatch, valid tracking, policy violations. Amazon does not warn you gradually — you are compliant until you are not, and then a deactivation email arrives.
The work is unglamorous: watch the metrics weekly, fix the root cause rather than the symptom, and answer performance notifications properly the first time. A rushed plan of action is the single most common reason appeals fail.
Catalogue integrity
HOW YOUR LISTINGS ARE BUILT
Duplicate ASINs, broken variations, missing browse nodes and wrong category assignments quietly cap what an account can earn. They also make advertising expensive, because you are paying to send traffic to a page Amazon does not understand.
Fixing catalogue structure is slow and produces no immediate metric. It is also the change that most often unlocks the next stage of growth.
Inventory position
BEING IN STOCK WHEN IT MATTERS
Stockouts cost twice: the lost sales, and the ranking you have to rebuild afterwards. Overstock costs storage fees and ties up cash you needed for the next order.
We plan restocks against velocity, lead time and Amazon's restock limits, and flag the decision points early enough that you can act on them.
Case handling
GETTING AMAZON TO ACTUALLY FIX THINGS
Most sellers open a case, get a templated reply, and give up. Cases are won by knowing which team owns the issue, providing the exact document that team needs, and reopening with new evidence rather than repeating yourself.
This is a skill, not a formality. A large share of the value in account management is simply cases that get resolved instead of closed.
How we take over an account
The first four weeks matter more than the rest. This is the order we work in, and roughly what each stage is for.
Audit before anything changes
We go through account health, every active listing, the fee and reimbursement position, advertising structure and the open case history. Nothing is changed in the first pass — we are building an accurate picture of what you actually have.
Stabilise the risks
Anything that could take the account down comes first: policy violations, unanswered performance notifications, suppressed or at-risk listings, intellectual property complaints. Growth work on an account that might be deactivated is wasted work.
Fix the catalogue
Titles, bullets, backend terms, images, variation families, category and browse nodes. This is where most of the compounding value sits, and it feeds directly into both organic ranking and advertising efficiency.
Where a listing needs a full rewrite rather than a repair, that runs through our listing optimisation work.
Put the operating rhythm in place
Weekly metric review, restock planning, a case queue that is actually worked, and a reporting cadence that tells you what changed rather than repeating numbers you can already see in Seller Central.
Work on growth
Only once the account is stable and the catalogue is clean does spending on growth make sense — advertising, new ASINs, new marketplaces, or a deeper wholesale catalogue. Money spent before that point mostly leaks.
Seller Central and Vendor Central are not the same job
We manage both, and the difference is worth saying plainly. On Seller Central you control price, stock and listing content, and you carry the operational load. On Vendor Central Amazon buys from you, sets retail price, and the work moves to purchase orders, chargebacks, shortage claims and item setup through a very different interface.
Sellers running both — a hybrid position — usually need the two sides reconciled: which ASINs sit where, who owns the Buy Box, and how not to compete with yourself. That reconciliation is part of the account management work, not an extra.
Which marketplaces we run
We manage accounts across the US, UK, Canada, Australia and the Middle East. Marketplace matters more than people expect: UK accounts deal with VAT and EPR registration, EU expansion brings its own compliance regime, and the Middle East marketplaces behave differently again on logistics and category approvals.
If you are considering a new marketplace, the honest answer is usually that it is worth doing once the home marketplace is clean and profitable, and not before. Expansion multiplies whatever state your account is already in.
How we charge and what you get
Account management runs on a monthly retainer scoped to catalogue size and how much of the operation you want us to hold. We do not take a percentage of revenue we did not generate, and we do not price on ASIN count alone, because a hundred clean wholesale ASINs are less work than fifteen broken ones.
Current ranges are on the pricing page. If your account needs a month of remedial work before ongoing management makes sense, we will say so and quote that separately rather than folding it into a retainer and quietly under-delivering.
When you should not hire us
If you have fewer than a handful of listings and time to learn the platform yourself, a retainer is poor value — you would be better served by the free audit and a few hours of your own attention. If your account is already deactivated, you need an appeal specialist first, and we will tell you that on the call rather than sell you a management contract.
Account management earns its keep when there is a real catalogue, real money moving, and nobody inside the business with the time or platform knowledge to own it properly.
Common questions
Do you get access to my Seller Central account?
Yes, through Amazon's own user permissions system. We ask for a named user on your account with the permissions the work requires, never your login credentials. You can see exactly what we have access to and revoke it at any time from Seller Central.
What happens if my account gets suspended while you manage it?
We handle the appeal — root cause analysis, plan of action, evidence pack and the follow-ups. Appeals are won on accuracy and specificity, and rushed submissions get rejected, so the first submission is the one that matters most.
We cannot promise reinstatement. Nobody can honestly promise that, and an agency that does is telling you what you want to hear.
How long before I see results?
Compliance and case work usually shows within weeks. Catalogue and ranking work compounds over two to four months. Anyone quoting you a fixed timeline for revenue growth is guessing, because it depends on your category, your stock position and your pricing.
What we commit to is that you will know exactly what has been done each month and why.
Can you manage the account alongside my in-house team?
Yes, and it is common. We usually take the platform-side work — health, catalogue, cases, advertising — while your team keeps sourcing, purchasing and customer relationships. The split is agreed at the start so nothing falls between the two.
Do you also handle advertising?
Advertising is a separate service because it is a separate skill and a separate cost base. Many clients take both, and they work better together, but you are not obliged to. See PPC management.
What size of business do you usually work with?
Mostly established sellers doing meaningful monthly volume — wholesale accounts with real catalogues, and private label sellers past the launch stage. We also work with brands entering the US or UK for the first time.
Which marketplaces do you cover?
The US, UK, Canada, Australia and the Middle East, on Amazon, eBay and Walmart.
Start with an audit, not a contract
Send us your storefront link. The free audit comes back as a video walking through your account health, catalogue and the things we would fix first — whether or not you work with us.